Martha Rosler, "Semiotics of the Kitchen"

A wonderfully severe, sinister humor video art piece about food and cooking.  Don't expect the approach that:  "Video, like TV,  is a tool whose purpose is deliver food and cooks prancing about as entertainers or "stars."  Nope that would be the Food Network.  Here, the video itself is the content.  And it is a sharp critique.



The artist, Martha Rosler says "An anti-Julia child replaces the domesticated 'meaning' of tools with a lexicon of rage and frustration."





She takes kitchen utensils, one by one, in perfectly dead-pan delivery, and changes their meaning.  You won't use an ice pick in the same way again,,,nor a ladle!  Ms. Rosler made this in 1975. I think the critique speaks to today.  I think, we need more.  Let me know your reaction. 


 





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This page contains a single entry by Adan Medrano published on September 8, 2011 2:48 PM.

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