How do we distinguish and make choices as we live through "wheat and chaff" situations all the time? Degree zero blogs about the Nina Simone protest song, "I Wish I Knew How It Would Feel to be Free" as it is used to sell Coca Cola. As I saw this commercial, I was perhaps not terrified, maybe horrified, certainly deeply saddened. It is like watching a book being burned or beautiful music destroyed.
I ask myself if I am over-reacting to the necessary commodification that goes on all the times with various aspects of our lives, much of which is fun and enjoyable, even enriching. I think in this case it is obscene. I don't know how you react when you watch it. It's the second commercial, "I Wish."
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